I.AM.caps was founded by three generations of life enthusiasts in search for alternatives to coffee. They were determined to offer a healthy refreshment in the form of a capsule. Different flavors and bright colors, in order to spread happiness and love to every single person on this planet. They seem to be on to something...
Merel is the creative & marketing guru. She creates instagrammable concepts that you see on the I.AM.caps feed every day!
creating a conscious and healthy lifestyle. The idea was born on their favourite place on earth: Ibiza. They noticed that being away from the buzz of the city created space for inspiration and creation. And BOOM: there it was. An idea for alternatives for coffee in a traditional Nespresso capsule. One week after the idea was born, they met with one of the owners of the largest capsule factory in Europe, which was also a close friend and they shared their idea. Here, the journey started…
After testing a number of ingredients they came up with 5 flavors that were suitable, and more importantly: that were delicious! Beetroot, matcha, turmeric, ginger & chai. They reached out to a family member who designed the packaging and the product was ready to go.
Right after the launch of I.AM.caps in December 2019 they quickly decided to conquer the world. I.AM.caps now has global shipment and is even considering to send the first I.AM.cap into space… ;) ("If Elon can do it then so can we…!”)
They also love the planet and have long ago joined the movement in making the world a better place. They therefore use bio-degradable capsules and will continue to look for ways in making their business as carbon neutral as possible.
But for now… the most important thing is to experience the love and joy Karin, Francis and Merel have put into this product.