Privacy Policy


We want to be clear about the personal data you provide us with. That is why we will explain this to you in this Privacy Policy.  

1. Who we are 

We are MFK Manifestations BV and we are operating under the names ‘I.AM.caps’ and ‘I.AM.morning’.  Our registered address is Keizersgracht 371C, 1016EJ Amsterdam, the Netherlands. We can be reached by email at

2. What do we use your personal data for?  

We have asked you to provide certain personal data, such as your name, email address, address and payment details including your bank account number.

We use your personal data to process your order, to check the progress of your order and to send you an invoice. If you do not provide us with your personal data we will not be able to deliver the products you bought. We also use your personal data to communicate with you, for example, if we want to check certain aspects regarding the order and delivery with you. 

3. How we collect your personal data 

We collect your personal data in different ways:

  • Direct interactions with you: for example when you write to us by post, phone, email or otherwise, sign up to our newsletter or create your account.
  • Automated technologies or interactions: as you use our website, we will automatically collect data about your equipment, browsing actions and patterns.
  • Third parties or publicly available sources: we will receive personal data about you from many third parties such as analytics providers (such as Google based outside the EU) or providers of technical, payment and delivery services.

4. I.AM.caps account 

It is convenient if you create an account yourself, because then you do not have to submit all your personal data for each new order. In your account you can view and update your personal data. Here you will also find information relating to orders placed, an overview of the invoices, returns, and information you wish to receive, such as newsletters. You can manage your account by logging in.  

5. I.AM.caps and its customers  

We would like to get to know you well to be able to accommodate you where possible. We will record your contact and purchasing details in our customer system. This way we will know which products you find interesting and how often you visit us. We also use this information to continuously improve and update our website and our product range, to develop campaigns and to keep you informed based on your interests.  

6. On what basis do we process your personal data?

According to the law, we have to let you know the ‘legal bases’ on which we process your personal data. These are the following: (i) your consent, for example if you have given your consent to receive the newsletter (ii) to perform a contract with you, for example when you place an order, (iii) on the basis of a legal obligation, for example based on tax legislation and (iv) if we have a legitimate interest in doing so, for example for maintaining contact and to keep track of your interests.  


When you visit our website(s), unique cookies are placed to distinguish your browser from all other browsers that visit our website(s). By recognizing your browser, we can serve you better. You have the option to accept all cookies or to reject marketing cookies. In addition, we may use Google Analytics to monitor activity on our website(s). We have (indirectly) entered into a data processing agreement with Google to protect your personal data. To learn how Google Analytics collects and processes data, please visit: “How Google uses information from sites or apps that use our services” located at

8. Newsletter 

We can also use your email address to send you a newsletter, containing information about our new products, promotions or other news. We will only do so if you have given us your consent. You can withdraw this consent using the ‘unsubscribe’ link you find at the bottom of each newsletter. By the way, this will always apply. If you have given us consent to use your personal data, you can always withdraw your consent just as easily. 

9. Who else will receive your personal data?  

We care about your personal data and we will only share it with others if this is necessary to ensure that you will receive your order. We select authorized third parties also using privacy and security policies. Examples are our payment processors, technology support, delivery services, the distribution center. We do not share your personal data with others for advertising purposes. 

10. How long do we keep your personal data? 

The statutory obligation to retain data in accounts receivable records and sales records is a seven-year period. This means that, in any case, we retain personal data such as your name, email address, address, payment details, telephone number and – for business customers - also data such as the Company Registration Number and the VAT number, for a period of seven years.  

11. How do we keep your personal data safe? 

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed. In addition, we only give access to your personal data to employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

12. Questions about your personal data  

If your personal data is incorrect, you can always ask us to correct it. If you have created an account, you can often update your personal data yourself. If you wish to view your personal data or receive a copy, this is possible as well. Sometimes, it is also possible to have your personal data erased, to object against the use of your personal data or to limit its use. In certain cases, it is even possible to request your personal data and to take it to another party. For all these questions please contact us at

13. Complaints? 

If you have any complaints about how we handle your personal data, we do regret that. In this case, please send an email to We will be happy to help you find a solution.

14. Changes 

We continue to work on a better product and a better website. As a result thereof, things may change. Regulations may also change. In this case, we will amend this Privacy Policy. Therefore, please check this Privacy Policy regularly so that you stay up to date. If there are major changes, we will inform you via our website.

My cart



Check Out